Groomer's Best Whitening Shampoo contains natural plant extract leaving coats clean, smooth and shiny. This shampoo contains more active cleansing ingredients. It cleans and deodorizes the dirtiest and smelliest pets. Unique formula keeps pet's coat clean longer with pleasant fragrance. Enriched with wheat protein, shea butter, aloe vera extracts and vitamin E to moisturize skin and conditions coat. It will not strip natural coat and skin oils and will restore natral color. Directions for use: Wet your pet's coat with warm water, then gently lather with a generous amount of our shampoo. Apply the shampoo from head to tail avoiding eyes and ears. Rinse thoroughly and blow dry. Repeat if necessary.